Zurayya was conceived to bring a woman’s dream to reality. A store with an exclusive collection of modern fashion (apparel and accessories) at great prices. Zurayya, the word had roots in arabic and signified a star. This aspect was to be highlighted and was woved into the logo form. Inspired by the decorative jalis, we developed tessellation based on the logo form, to lend a arabic sensibility, infused with luxury and modernity. The colour and material palette and post process techniques completed the contemporary regal ensemble.